ABOUT ME
I'm Karin Beuerlein, owner of Ciris Content.
After 25 years as a professional writer and jill of all trades, I don't want to write just anything for just anyone anymore.
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In my search for more simplicity and joy—and honestly, just making my life more manageable—aligning my business with my personal passions is the only thing that makes sense to me.
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Environmental conservation is what captures my imagination and inspires my learning. Sustainability is what informs my shopping and investing. Climate is what keeps me up at night.
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So: Ciris Content.
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I’m jumping into this new space with both feet, drawing on years of experience in helping clients conceive, create, and launch content for both business and consumer audiences.
Psst: she/her.
Pictured Rocks National Lakeshore, Michigan. Image © Karin Beuerlein.
MY TRACK RECORD
Spanning a Frankly Ridiculous Number of Years
I've written for dozens of names you know.
Including . . .
Adobe
Bayer
Better Homes & Gardens
EDF
Georgia-Pacific
HGTV
The History Channel
Kohler
Northeastern University
PwC
Tennessee State Parks
UC Berkeley
University of Notre Dame
University of Tennessee
WebMD
And delivered the entire spectrum of content services.
Messaging/positioning
Brand guide creation
Idea generation
Content planning
Calendar management
Blog strategy/execution
Research survey design
Copywriting
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Website/SEO content
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Email nurture series
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Case studies
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Lead-generation reports
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Ebooks
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Fundraising letters
Plus the perks that keep clients coming back.
An expert perspective
A professional process
Irksome curiosity
Backyard birding advice
Frog-pond evangelism
Garden critiques
Native plant recos
College hoops trash talk (Available November through March, or year-round for Kentucky and Alabama fans.)
