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panoramic view of lake superior

ABOUT ME

I'm Karin Beuerlein, owner of Ciris Content.

After 25 years as a professional writer and jill of all trades, I don't want to write just anything for just anyone anymore.

In my search for more simplicity and joy—and honestly, just making my life more manageable—aligning my business with my personal passions is the only thing that makes sense to me.

Environmental conservation is what captures my imagination and inspires my learning. Sustainability is what informs my shopping and investing. Climate is what keeps me up at night.

So: Ciris Content.

I’m jumping into this new space with both feet, drawing on years of experience in helping clients conceive, create, and launch content for both business and consumer audiences.

karin in front of pine tree_edited_edited.jpg

Psst: she/her.

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Pictured Rocks National Lakeshore, Michigan. Image © Karin Beuerlein.

MY TRACK RECORD

Spanning a Frankly Ridiculous Number of Years

illustration of painted bunting

I've written for dozens of names you know.

Including . . .

Adobe

Bayer

Better Homes & Gardens

EDF

Georgia-Pacific

HGTV

The History Channel

Kohler

Northeastern University

PwC

Tennessee State Parks

UC Berkeley

University of Notre Dame

University of Tennessee

WebMD

And delivered the entire spectrum of content services.

Messaging/positioning

Brand guide creation

Idea generation

Content planning

Calendar management

Blog strategy/execution

Research survey design

Copywriting

  • Website/SEO content 

  • Email nurture series

  • Case studies

  • Lead-generation reports

  • Ebooks

  • Fundraising letters

Plus the perks that keep clients coming back.

An expert perspective

A professional process

Irksome curiosity

Backyard birding advice

Frog-pond evangelism

Garden critiques

Native plant recos

College hoops trash talk (Available November through March, or year-round for Kentucky and Alabama fans.)

STUFF YOU MIGHT WANT TO KNOW

About Me and How I View the World

I always enjoy my conversations with Karin and thinking through projects together. The work she produces is fabulous.

Robin Thomas

Marketing Director

Downtown Knoxville Alliance

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